💡 The most expensive mistake in technology… It’s building the wrong thing extremely well.
Organisations rarely fail because they can’t deliver. They fail because they start delivering before they understand 🧠
They rush to:
⚡ Assemble teams
🧩 Select technology
💰 Commit spend and assign a timeline
And they convince themselves that “we’ll figure it out as we go”.
What actually happens is:
❌ Teams optimise for activity, not outcomes
❌ Architecture hardens around assumptions, not facts
❌ Feedback arrives only after money, morale and credibility are spent
At that point, stopping feels harder than continuing and the sunk-cost fallacy quietly takes over 🔄
The uncomfortable truth: 👉 A small upfront investment in thinking prevents a very large downstream cost in fixing.
Not:
🚫 Thinking in isolation
🚫 Endless strategy decks
But deliberate effort to understand:
🔍 What problem we’re really trying to solve
🧭 How work actually flows end-to-end
🎯 What success looks like and how were going to measure it
📈 What happens when this capability scales or changes
The paradox of modern delivery:
🏎️ Moving fast feels efficient
🧠 Moving with clarity is what actually saves time
Before you build the next platform, system or product, ask:
Are we’re building the right thing?
